Social media offers businesses opportunities to communicate with their customers on a host of platforms. Many companies advertise exclusively on social media, with many who sell only through Instagram and Facebook.
Developing a marketing strategy that aligns with your business goals will help you reach your target market. One easy trick to help customers find your product or service is to post a link of your website in the account’s biography section, right below a brief summary or mission statement of your organization or company’s goal. Posting pictures and/or videos of your products daily will also attract customers. The more followers you gain on social media sites, the more relevant your page becomes. In other words, social media sites filter and sort the most popular pages to appear first on a given user’s feed. In order to gain followers, many companies give special offers customers who like a company page or event.
Social media is a very easy and accessible way to interact and connect with consumers, helping you to grow and expand however large or small your business may be. Using social media as an outlet for customer service allows your followers a fast and easy way to connect with your business. Event marketing is another good example of marketing via social media.