Every Kid Healthy Week

by Dena Goldstein, Grants and Planning Associate

Bite-size fruit snacks, squishy Capri Sun juice packs and Kellogg’s Frosted Flakes all fall under the category of delicious, “kid-friendly” foods that kids love. They are also utterly lacking in nutritional value. Typically high in sugar, salt and/or unhealthy fats, these pseudo-snacks and meals lure kids in with toys, animated mascots and easy-to-open packaging. In our fast-paced world, kids, parents and schools are often drawn to processed foods—they are fairly inexpensive; accessible at convenient stores, vending machines and gas stations; and don’t require time to make. Added to the dearth of nutrition in their snacks, children are also leading more sedentary lifestyles. On average, kids spend over seven hours in front of a computer or TV screen every day. Poor food choices coupled with minimal physical activity not only affect their physical health, but also academic success.

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